Increasingly, marketers are turning to the e-newsletter as an effective way to promote their businesses and organizations. In fact, more than 63% of marketers report using e-newsletters (according to the Junta42 2010 Content Marketing Report), making it one of the top-two marketing tactics along with social media. What makes the e-newsletter so popular? Consider these ten big benefits:
1. Keep in touch. Sending an e-newsletter on a regular basis keeps your organization top-of-mind with clients and prospects. Whether you send it weekly, bi-weekly, monthly or bi-monthly, th
e most important thing is to keep your newsletter on a regular schedule and become a regular presence in those client and prospect inboxes.
2. Establish expertise. Establish your company's expertise in your industry by providing newsletter readers with useful, relevant information.
3. Lead generation. Offering a sign-up form on your website homepage and a sign-up link at the bottom of every email allows you to capture prospect information and keep prospects engaged until they're ready to buy.
4. Increase customer loyalty. Hearing from your company month after month (and year after year) will help clients and prospects develop a strong brand preference for your business.
5. Cross- and up-sell. Use your e-newsletter to inform readers about new products and services you offer; this helps grow sales among your current client base.
6. Boost website traffic. Offering links to your website within your e-newsletter encourages readers to visit your site and discover what's new. Be sure the links you include relate or expand on the topics covered in your e-newsletter.
7. Save money. E-newsletters can be delivered effectively and efficiently for just pennies each with a reputable e-mail marketing service such as MailChimp or Constant Contact. Free e-mail marketing programs are also becoming increasingly available. But remember, just because its free doesn't mean your content can be low-quality or you will quickly lose subscribers and customer trust.
8. Save time. Designing and sending an e-newsletter is simple, especially compared with print publications. Once your template is built, just insert your articles into the template each month -- no graphic design expertise necessary!
9. Measure results. E-mail marketing software measures open rates, click-throughs, the number of undeliverable e-mails and more. These statistics make it easy to track the return on investment your e-newsletter provides.
10. Increase media exposure. E-newsletters are often read by media and bloggers within your industry, increasing the chance that reporters will cover your company's stories and call on your experts for interviews and quotes. For extra exposure, seek permission to add these influential voices to your mailing list.
1. Keep in touch. Sending an e-newsletter on a regular basis keeps your organization top-of-mind with clients and prospects. Whether you send it weekly, bi-weekly, monthly or bi-monthly, th
e most important thing is to keep your newsletter on a regular schedule and become a regular presence in those client and prospect inboxes.
2. Establish expertise. Establish your company's expertise in your industry by providing newsletter readers with useful, relevant information.
3. Lead generation. Offering a sign-up form on your website homepage and a sign-up link at the bottom of every email allows you to capture prospect information and keep prospects engaged until they're ready to buy.
4. Increase customer loyalty. Hearing from your company month after month (and year after year) will help clients and prospects develop a strong brand preference for your business.
5. Cross- and up-sell. Use your e-newsletter to inform readers about new products and services you offer; this helps grow sales among your current client base.
6. Boost website traffic. Offering links to your website within your e-newsletter encourages readers to visit your site and discover what's new. Be sure the links you include relate or expand on the topics covered in your e-newsletter.
7. Save money. E-newsletters can be delivered effectively and efficiently for just pennies each with a reputable e-mail marketing service such as MailChimp or Constant Contact. Free e-mail marketing programs are also becoming increasingly available. But remember, just because its free doesn't mean your content can be low-quality or you will quickly lose subscribers and customer trust.
8. Save time. Designing and sending an e-newsletter is simple, especially compared with print publications. Once your template is built, just insert your articles into the template each month -- no graphic design expertise necessary!
9. Measure results. E-mail marketing software measures open rates, click-throughs, the number of undeliverable e-mails and more. These statistics make it easy to track the return on investment your e-newsletter provides.
10. Increase media exposure. E-newsletters are often read by media and bloggers within your industry, increasing the chance that reporters will cover your company's stories and call on your experts for interviews and quotes. For extra exposure, seek permission to add these influential voices to your mailing list.
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